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High Quality Content by WIKIPEDIA articles! The framing effect, one of the cognitive biases, describes that presenting the same option in different formats can alter people’s decisions. Specifically, individuals have a tendency to select inconsistent choices, depending on whether the question is framed to concentrate on losses or gains (Plous, 1993).

Editor: Russell, Jesse, Editor: Cohn, Ronald

Topic:
Media: Book
ISBN: 5512679422
Language: English
Pages: 84