Description

It is one important in-store shelf displayed factor to influence the traditional fast-moving consumer individual purchase decision making behavioral change in any supermarkets or stores when they feel hurry to do personal time pressure consumption decision to make purchase final decision in the point to point counter purchase ( the brand’s of products are moved from the traditional shelf location visual attention moves to the strange shelf location visual attention) in supermarket time pressure consumption environment.Hence, in supermarket time pressure consumption environment, in -store and out-of-sore both factors can influence fast-moving consumer individual purchase decision making. The in-store factors can influence product packaging, product placement components as well as the out-store factors can influence choice task, preference and brand recognition components. So, it is common to influence supermarket consumers choose do personal time pressure purchase consumption decision of visual attention purchase behaviors. The different brands’ products are displayed to different shelf locations in order to cause shelf displaying products’ different decision making effect.However, instead of shelf displaying location factor, package will also influence consumers’ decision making, due to the influence of minute differences in packaging design on visual attention. When, the supermarket consumer feels the brands are not familiar or unfamiliar. Then, he/she will spend more time to evaluate and verify the unfamiliar brands’ products whether which one is value to buy in her/his decision making process. He/she will feel visual attention need in order to evaluate in set of brand alternatives to make conscious demand mind cognitive effort by involving working memory. So, if the product’s package is attractive, even the consumer is unfamiliar the brand’s any product choices which are displayed on the shelf location in the supermarket. The brand’s attractive package factor can influence the consumer to raise whom visual attention. Then, the attractive package factor can increase much visual attention chance to many consumers when they are walking to pass through the unfamiliar brand’s any products’ shelf displaying location considerably. So, it explains when attractive package factor may solve the visual attention problem to fast-moving consumers when they are visiting one strange supermarket to find anywhere unfamiliar brand’s products’ shelf displaying locations. Because they are the non-traditional consumers to the unfamiliar brand’s products, they won’t be influenced to choose either buying or not buying the unfamiliar brand’s products. When the unfamiliar brand’s products are moved to another new shelf displayed location. So, if the unfamiliar brand has attractive package to let the non-traditional consumers feel visual attention when they are passing through the strange shelf displayed location. Then, it can raise purchase chance to the non-traditional consumers target number when they are staying in the strange supermarket.

Author: Lok, Johnny Ch

Topic: Education / Teaching
Media: Book
ISBN: 1096038986
Language: English
Pages: 100