Description

Without arguing that behaviorist explanations are better than those of cognitivism, Foxall (psychology, Cardiff U., Wales) explores the contribution to consumer research of the experimental analysis of behavior, in which the causation of behavior is attributed to factors external to the individual. Cognitive explanations, which ascribe observed act

Author: Foxall, Gordon

Topic: Psychology
Media: Book
ISBN: 1587982404
Language: English
Pages: 244