Description

General persuasibility–a person’s readiness to accept social influence from others irrespective of what he or she knows about the communicator or what it is that the communicator is advocating–is studied. Significant contributions on individual differences in persuasibility made by a number of psychologists associated with the Yale Communication and Attitude Change Program are brought together in this volume.

Author: Janis, Irving L, Author: Unknown

Topic: Psychology
Media: Book
ISBN: 313233209
Language: English
Pages: 333